Glamour is a modern invention; it cannot exist without a personal social envy being a common and widespread emotion. We live in constant contradiction between what we are and what we want to be. We day-dream and reach out for publicity to live out our dreams. Social networking and the cult of profiles allows us to create alter egos, pretend, on the virtual universe, that our lives are somehow more spectacular, glamorous and interesting than they really are. We became slaves to our own profiles, updating them on daily basis. The exiting rush of a new shot that advertises us to the world, wears of leaving the bleak dullness of everyday life. Or maybe it's the lie of the images that make us look for new ones time after time, confirming the illusion of a surreal glamorous life?